https://comicbook.com/dc/news/jim-l...yjw3p56hPnmPxmaG4Otn-OroR7QGn8Qywoik4yQGk78rU
Earlier this week came a huge swing of the ax at WarnerMedia, and with it were major layoffs at DC Entertainment. Among the changes were the removal of editor-in-chief Bob Harras, editors Mark Doyle, Brian Cunningham, and Andy Khouri, VP of marketing Jonah Weiland, senior VP Hank Kanalz, and VP of global publishing initiatives and digital strategy Bobbie Chase. Another major loss was the entirety of the DC Direct collectibles office with everyone reportedly laid off. So what does this mean for the future of that integral arm of DC? Jim Lee has the answer.
"When we started, we were one of the first companies, if not the first, to go out and create a business that catered to that specialty market," Lee told The Hollywood Reporter in a new interview. "That success has brought in a lot of competitors and a lot of companies that are now in that space. So it’s about evolving the model. We want to produce those collectible and serve those fans, but we will probably shift to a higher price point collectible and more of a licensing model, working with manufacturers we already work with."
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