I’m no producer of sixth scale action figures for a niche audience, but I don’t think it’s that simple. He has said before that you need to hit a certain production number for each figure before turning a profit, and Trek cannot support those numbers. I can only imagine that the flipside is true, that producing in low numbers, even selling them all, would garner a compromising loss.
From what I have heard of the industry, low production numbers cost more per figure than higher production numbers. A preorder of only 100 figures would probably result in a cancelled figure.