EXCLUSIVE: Ferris Bueller’s Mysterious Super Bowl Ad Is For Honda
There's a lot of buzz right now for the clip above showing Matthew Broderick appearing to be a grown-up Ferris Bueller (bow-bow-chik-chika-chika sound effect included) looking to skip work for another day off.
While everyone thinks it's a teaser for a sequel to the hit flick "Ferris Bueller's Day Off" only Jalopnik can tell you it's not. No, it's for Honda. And that's not all.
A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick.
The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V.
Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together.
See the clip that's got everyone buzzing below.
Also, don't forget to follow the rest of our automotive Super Bowl Ad Watch coverage leading up to the big game at our tag page here.