People talk with their wallets - this isn't "scare tactics" but cold, hard facts - if enough people feel that $90 is too much and they don't pre-order then this will be the last of the LotR 12". I don't think that's too hard to figure out.
So be it. As soon as we get Pippin, Merry and Gimli, they can drop the line, as far as I'm concerned. Would be very sad not to see some armored figures in this line, not to mention orcs and uruks, but I'm not ready to plop down a c-note per figure, in order to do so.
I've said it several times before: For me, there comes a price-point where these action figures are just too expensive and I'd rather put the available funds towards something else, not necessarily toys or collectibles.