No, if they catered to the fans they would sell even more, but because people are mindless and will just buy the "next big thing" or whatever movie is coming out that, nowadays, will be forgotten in four to five months...I mean seriously...
...does anyone here actually believe we will be talking about Iron Man Variants and all the Iron man outfits from IM3 say 20 years from now; compared to Batman Returns, which still have a life and a longevity, compared to all the cookie cutter copy cat monthly super hero movies of today. The moronic responses I saw from people on the hot toys facebook page about all the IM3 outfits, there all like "Whoa, never saw IM3, but man, I am so dropping 300 plus for these figs because its brand new!"...who does that?! Mindless zombies!