Hot toys could very easily make a modular body as SSC has done. Hasbro can make $10 bodies because cost is dispersed through a massive production run. How many figures has HT made? How many figures have had the exact same body? What is their cost per figure? We know that in the last few years they have sold more than they ever have before therefore the cost per unit has most certainly gone down yet the price has jumped considerably. We don't know their expenses or profit per figure but if SSC can do it, HT can do it but it. The prometheus requires the same amount of molds and and their figures are still less than HT. As for it not being financially feasible, apparently there are a large number of collectors that have no problem going along with any price increase HT comes up with. There have been statements made on this board hoping the Hulk is only about $300-$400. And it will be plastic. I personally don't subscribe to the idea that I should shut up and be happy that I can choose to hand over a lot of my favorite dollars to own a Hot Toys high quality figure. If I'm going to spend that much I want a figure as close to perfect as possible, that means proper scale too. Obviously that doesn't matter to some but one thing is for sure, those that don't push for better will never get it.