Pretty simple deduction. They release ALL their stuff in Asia first.
That simply reflects the fact that their development and production facilities are in Asia - of course it would tend to spread out from the source, so Asia gets the first release.
On a related note, I remember when the DX figures were coming out, in three waves. First, the HK wave. Then the larger HK/Asian wave. Finally, the international wave. I seem to recall the number of figures in each wave being progressively larger - meaning they probably make more sales of those figures internationally.
Also, they utilized this release policy to help steer and correct their QC issues, which makes sense - release your first production runs locally, so if there are issues, they are spotted sooner and corrected much more easily. I'm sure this is another factor in their decision to release in Asia first (rather than simultaneously or even internationally first).
They routinely release stuff that's ONLY marketed and distributed in Asia like 20th Century Boys Friend, Asia Exclusives like the Anicom Scar Predator, M-Icon figures of Wong Ka Kui, Man Suit for Tony Stark, etc.
I think that's more a comment on the
nature of the fanbase in Asia, rather than the importance or relative significance of their Asian fanbase versus their international fanbase.
I didn't know what you meant by "20th Century Boys Friend" and "Wong Ka Mui." Looking them up, I can see they are figures related very specifically to Asian cultural products. They probably don't release these internationally simply because most of us wouldn't care or buy them, which makes sense.
The Predator figure doesn't jive with that theory, but I do believe the Man Suit for Tony Stark does. As a collector, I get the sense that "Men in Suits" and general, well-tailored 1/6 clothing is much more accepted and enjoyed by Asian collectors. On the other hand, Western collectors are more exclusively interested in characters and specifically cool outfits. They don't care so much about fashion in their action figures. There's also the whole "playing with dolls" thing that tends to make Western collectors more uncomfortable, which plays into why they don't really go for just 1/6 suits.
So I don't think that those products (perhaps with the exception of Predator) are kept in Asia because there's a larger HT fanbase in Asia - I think it's because the fanbase that wants those specific kinds of products are in Asia. But in general, without knowing how much of those smaller release products they sell, you can't really determine that their Asian fanbase is any more significant or larger than their international fanbase.
When HT starts releasing figures that are ONLY marketed and distributed in the U.S. and nowhere else (like they routinely do in Asia) then I'll agree with that.
Again, that's just about the nature of the fanbase. Asian collectors tend to be much more inclusive about the kinds of 1/6 figures they collect - because Asian culture imports and consumes a lot of Western cultural products. But the reverse doesn't happen nearly as often or freely.
They love things like Hollywood movies as much as we do. But we don't tend to care about Asian cultural products nearly as much.
So it makes sense that they have released all their international products locally as well, and that there would be no such thing as an internationally released exclusive figure, since it would sell just as well in Asia.
Don't get me wrong - I think they are
treating their international customers as being less important, with this whole Scarecrow/Bat-Demon debacle. But I don't think either of us have the authority to say that it's justified because we aren't as significant as their Asian fanbase. We just don't have the numbers to back that up.