I think the word 'exclusive' is just HT marketing ploy to make us collectors feel the need to increase pre-order volume.
Then later on they will just turn around and justify a re-release saying that minor improvements or additions have been made or use it as an excuse to 'help' promote a new movie.
Of course it is. Look what happened with the Midas figure. First off it was exclusive to one market, and prices hit >$1K. Then it was released "exclusively" to another market. Then another. God knows how many places it was "exclusively" released to.
Slap a "limited and exclusive" figure on something, and watch collectors swarm.