That's the reason I didn't get Gordon. I didn't want the signal or Blake. I would definitely accept paying more for an accessory I didn't want (the signal). But to buy an expensive pack with both a figure and an accessory I didn't want made me gave up on it.
The way I see it, their "trick" kinda backfired.
"Cool, I want a Gordon, but not enough to buy him in his Swat gear".
"Nice, they have a new Gordon, just the way I want".
"Oh. I will have to pay more for a signal I didn't want? OK. It's a nice accessory, I might want to display it someday".
"What? A Blake figure too? That Gordon is getting to expensive, not that interested in it anymore".
I know I might be in the minority, but ...