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I know that’s a popular one to bring up and I get it, but that’s different for a number of reasons in my opinion. For one thing the 2017 Justice League was a failure. The figures that were made were a lot of pre-existing figures slightly tweaked (for Batman, Superman, and Wonder Woman at least).*Cyborg has left the thread*
Cyborg would have been the most difficult character to make given he would be completely unique and there wouldn’t be anything to re-use.
When the Snyder Cut finally released Fischer was on the outs with WB/DC so they probably didn’t want new merchandise of him hitting.
Also like I say it’s different with a film versus a tv series as a tv series can run for a longer period and thus promotion through merchandising is encouraged longer.