Star Wars did have great action, and wasn't dealing with the kinds of complex social and political issues that Star Trek has (putting aside the hamfisted, convoluted political nonsense of the prequels), but it was about more than action, at least through Star Wars and Empire Strikes Back. I do think Abrams seems a better fit with Star Wars, but his filmmaking orientation is still pretty different than what we've seen with the more important Star Wars films IMO.