I understand why people get upset over variants, but I also understand that Sideshow is a company built to make money, like all businesses. You can't really call them out for making money and if variants actually bother you, don't buy them.
Here's a couple of quote from Sideshow's IGO from SF on variants -
"A lot of times we don't know going into it if we're doing a variant or not. Sometimes it's after the fact and we can still have things go up together (like Red, Green and Grey Hulk) sometimes we don't (like King vs Gladiator Hulk) where we thought we could get them into the same box, we couldn't, then we thought we'd only make the one, then we made up the remaining bits we needed for the variant after the fact.
In a perfect world, yes, we try to make the customers as happy as possible, get the best out of variant plays, giving options and not shooting ourselves in the foot. Sometimes it doesn't happen.
VS, if the WW variant comes out and you want to get it over a second regular WW, I hope you can get your money back on the secondary market. Truly I do. Not sure why getting two of her is totally necessary unless one is for home and one is for work, not judging, but if the intention is to flip one for a profit down the line and you're worried about it's value going down and you not being able to make a profit from our labors on the extra, then I really don't care if that works in your favor or not.
Theres the argument too that we shouldn't revisit characters that are "grails" to begin with, like Dr Doom, doing a TOTALLY new one still has some people in a rage because they're worried about the value of the original. So yah, never gonna make everyone happy."
and
"I honestly dont feel bad for anyone that buy two of anything and wanted to know ahead of time... first world problems right there.
There are variants coming up in the future that will be announced and shown with the non-variant version, similar to the Hulk trio. Weird, it's like, we're trying NOT to piss fans off and give them what they want sometimes, SOMETIMES...."