Just had to step in here - this is exactly what the fans of Transformers (like me) say and get bashed for it. "Enjoy it for what it is, don't over think it."
Avatar (and most of Cameron's other fare) is pretty much exactly the same as Transformers
(NOT the plotline, just the general movie-going experience) - AWESOME effects, a bit of a silly story and horrible one-liners, and not the best acting... exactly like Transformers. But Cameron is much more high and mighty than Bay, so *some* people expect more from him. Those that expect more are not finding it in Avatar. Those that just want a fun romp at the theater are getting exactly that. Nothing wrong with either point of view...
Although, ultimately my point is... anyone who bashes Transformers and LOVES Avatar is a little hypocritical
IMO, films like Star Wars or LOTR far outdo Transformers on an emotional and film-making/story-telling level.... but I really love Transformers FOR WHAT IT IS. I expect I will think the same about Avatar... it is NOT going to be a Star Wars or LOTR, but it's a fun time at the theater. I'm in line with LOTRfan - if they had sold it as simply another 'summer blockbuster' it would be a different story. Cameron's overbearing "I'm better than everyone" attitude just gets under my skin. Just because your movie makes the most money doesn't mean it is the best. (Titanic proves that ... is it on ANYONE'S top 10 film list? Do people re-watch it a million times at home? Nope - it's a "theater or nothing" film - in that respect I'd even argue that Transformers is a longer-lasting film and franchise, although I guess we don't really know yet - we shall see how the Avatar collectibles perform... and if anyone starts getting Avatar tattoos
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