From Rotten Tomatoes:
Tripling its nearest competitor's grosses, Fox's Avatar enjoyed yet another remarkable frame on top taking in an estimated $48.5M as the 24-day cume skyrocketed to an unbelievable $429M. Its 29% decline was the smallest of any film in wide release proving that the 3D adventure is still pulling in moviegoers even after the close of the busy holiday season. In its fourth round, Avatar is still averaging a muscular $14,173 per theater. Generating sizable grosses during the holidays is common, but to remain this strong in January is uncommon.
The decline is especially impressive since Friday last weekend was the New Year's holiday which boosted business for all films. Compared to last weekend's daily numbers, Friday this weekend fell by 48% but Saturday slipped by only 18% while Sunday is estimated to dip by just 20%. Saturday's $21.3M was incredibly strong this weekend as the 60% increase from Friday's $13.3M was tops among all non-kiddie movies. In fact, Saturday was bigger than the entire weekend grosses for any other film.
Avatar's three-day tally was easily the biggest gross ever for any film in its fourth weekend of release beating the old $28.7M record from 2,746 sites of Titanic from this very same frame twelve years ago. At today's ticket prices, that would amount to $45M and it wasn't in 3D meaning the two films sold about the same amount of tickets at this stage of the release. The 3D adventure's third and fourth weekends now rank as January's two biggest weekend grosses ever. The month's biggest opening frame is $40.1M by 2008's Cloverfield. No other films, debuting or holdover, have ever broken $40M in a January session.
Avatar smashed the $400M mark on Saturday in just 23 days making it the second fastest movie in history behind The Dark Knight which only needed 18 days in 2008. After 24 days, the Pandora film is running a mere 3% behind the pace of the Joker flick which had amassed $441.6M at this same point in its run. By this coming Saturday, Avatar should surpass the pace of Knight and eventually finish ahead of that film's monster $533.3M cume.
On the all-time domestic blockbusters list, Avatar surged to number seven between the $431.1M of 1999's Star Wars Episode I: The Phantom Menace and the $423.3M of 2006's Pirates of the Caribbean: Dead Man's Chest. By Tuesday it will rise to number four passing Shrek 2 and E.T. Admissions, of course, are another story. Should Avatar continue on a course that sees moderate 35% weekly declines, it would be able to reach at least $581M domestically while a more durable run could see it break Titanic's $600.8M benchmark.
Defying gravity, Avatar actually saw international sales rise this weekend by 5% to an estimated $143M helped in part by a record-breaking opening week in China. That shot the overseas total to a mind-boggling $906.2M boosting the worldwide tally to $1.3352 billion. A whopping 68% of sales are coming from the offshore markets and that ratio should climb as the film's strong domestic legs are overshadowed by phenomenal staying power internationally. Overseas business accounted for 75% of this weekend's $191.5M global take. Avatar now looks very likely to break Titanic's long-standing $1.8 billion record to become the number one global blockbuster of all-time.