Even if you took out the 3-D effects this movie would still be considered a financial success. I don't know why so many are arguing this point. As a stand alone movie, it is one hell of a good action movie. As someone has already pointed out, the Foriegn gross which isn't relying heavily on 3-D technology now stands at 1,303,580,507 which is more than LOTR ROTK total take. This movie is a behemoth with no signs of slowing down.Sure. But "as good as the scenery in other top movies" isn't really what's driving Avatar right now. It may be worth remembering that Hollywood rallied behind 3D because it gives them the opportunity to sell something you can't get at home. That's inevitably going to have an impact on home video sales moving forward, although how the relationship plays out remains to be seen.