I disagree I think it is the opposite of that, toys now are much better than before and there is much more selection. I mean with the internet you can have any toy from now or from any other year. Sure some toys are hundreds but there is a lot of toys for kids to play with. I don't remember there being so many choices when I was little.
there is a lot now.
Yeah, with the internet. You get plenty of choices there, but it's like snoozeville walking into a TRU. Bionicles are gone (and they were getting less mechanical and more sculpted towards the end of their run). Even back in the late 90s and early 2000s you could walk into a TRU and they had such a wide variety of stuff. Nearly every TV show had plenty of merchandise. You had Jurassic Park, Animorphs, McFarlane figures that were actually good, comic book figures, GI Joes. Now the figures are limited to just two or three aisles and they carry only a handful of licenses.
Not to mention LCSs were better too. At least for me. A little less than a decade ago, TFAW had all sorts of figures and collectibles, many of which were imported. They even had some stuff that was up to ten years old! Tons of different licenses, just a huge section for toys, plus models and statues. Two-thirds of the store was dedicated to stuff like that. Now it's a mere one-third, if that.
Oh, and remember KB Toys? That place was a goldmine. It was where the nichey and mainstream toys met and I remember I could find anything that TRU didn't have (for whatever freak of nature reason) at that store.
I would generally have to disagree. If I was a kid today I would have a blast with figures like the HALO ones and the Gears Of War to name a couple. The wrestling figures they have out now and the superheros are great.
I grew up in the 70's and some of my fondest memories were with little green army men and building fortresses in the sandbox. Friends and I would spend hours upon hours building fortresses in the sand box and then knocking them down with rocks. We had great times.
Kids today just don't know how to pretend. Some of it is not their fault though. A lot of things we did are not PC anymore. We played cops and robbers, war, and cowboys and indians. We would even play this stuff at recess using our fingers as guns. What happens now when little kids use their fingers as guns? Suspension? Detention? It's a shame really.
The Halo and Gears of War figures aren't really mainstream toys, though. Yes, they're low-end but they're not marketed to children necessarily. I'm talking about the figures you're actually meant to play with. The paint jobs and quality are crappier, the licenses are fewer, and the prices are higher than ever. Superheroes and wrestling figs are okay but they've also taken a hit, at least in the price and quality department.
I'm with you on the recess thing. In the early 2000s using fingers as guns was frowned upon, which was a huge bummer for my friends and I. Supervisors would remind you not to do it, yet they were somehow okay with fake fist fights and bow-and-arrows (and we still feigned bloody deaths all the same).