Horizon hate is one of the most forced things ever.
It's probably the most unique new IP PlayStation has had in a long time, with beautifully rendered open worlds in the Decima engine and really cool looking character and enemy designs. I also really love the combat and exploration, especially in
Forbidden West. Most of the complaints people have about the games can be applied to pretty much every other game people like to praise, as
@RandomHero pointed out.
Ghost of Tsushima,
Witcher 3,
Days Gone, they all suffer from the same issues Horizon has. Hell, the
Spider-Man games probably have the most boring open worlds out of any PlayStation open world game, with the same repeated free-roam events and lifeless NPCs at every corner, yet people enjoy those games for the same people enjoy Horizon, fun exploration and combat, cool designs and engaging characters and stories.
Whether or not your friends talk about Horizon, like or dislike it, has no bearing on how well a 1/6 scale Aloy figure will sell, in the same vein, sales and player count or the number of people active in fan communities isn't indicative of the success of a 1/6 scale figure either. Wasn't Palworld the game with the highest player count on Steam, ever? You know how much people I've seen asking for figures from that in collector communities? Zero. But I have seen numerous requests for an Aloy figure across several 1/6 scale collector hubs over the years.
Let's use Elden Ring as an example too, since it was already mentioned here. It's probably the most praised game ever, with a huge player count and active online communities. It has a new stand-alone coming out next year that is coming hot on the heels of the DLC that was nominated for GOTY this year. Guess how well all of the 1/6 scale figures from that game have sold? Not well, at all. Every brand that has attempted to make 1/6 scale figures from that game knows that, VTS didn't even announce the Blaidd figure because they knew from researching the market and collector feedback that it wouldn't sell.
The numerous requests for an Aloy figure over the years are what ultimately pushed LIM and Master Team to make her, not game sales or what people who don't collect figures think of Aloy or the games. I believe that whenever she's announced, she'll look so incredibly cool that even people who don't care much about the games might find it hard to resist.