Lol. Well, if SSC is now finally upping their game to compete head-to-head with HT in regards to human likenesses, good for them. That is a fantastic sculpt and paint. In fairness, maybe the newly developed body is also bumping this figure's cost up quite a bit, too. I wouldn't buy it for $150.00, because X-Wing Luke has just never been something I wanted to see on my shelf, but I do hope they are able to pull the above quality off in production. Would be nice if SSC and HT were about on par. Who knows, maybe HT is subletting their facilities now to SSC and charging them for it? Would love to see an internal breakdown of that $240.00 MSRP.