It doesn't, I don't think. The online exclusives probably sell better, because they don't have anything available in brick and mortars (until the recent 2 packs), and because the characters released are, for the most part, more essential. The DCUC online exclusive 2-packs are usually lame or easy to pass up (Alexander Luthor, Starfire, some wacky Green Lantern enemies). The more important characters will get released at Target, Wal-Mart, etc.
That wave 5 isn't going to last long online. I'll probably try to get one myself just for Atom.
That wave 5 isn't going to last long online. I'll probably try to get one myself just for Atom.