https://www.bloomberg.com/news/features/2019-11-07/inside-disney-bob-iger-on-star-wars-pixar-and-more
Marvel?s chief creative officer, Kevin Feige, also had a few thoughts. His corner of the Disney realm was deep into the golden age of superhero films, with a market that seemed to grow larger with each release. As far as superfans were concerned, Marvel?s output was still lacking. ?Every few years, we announce 9 or 10 new projects,? Feige says, sitting in his office at Disney headquarters, his hands in the pockets of a black Avengers fleece and his high-tops on the coffee table beside an epically sized replica of Thor?s hammer.
?The first question I get asked is, ?Yes, great, but what about this character and this character and this character?? ?
Disney+ would be Marvel?s chance to tell more of those stories. In April 2018, when the cast of Avengers: Infinity War was in town for the film?s premiere, Feige convened a meeting to talk up his ideas. His audience included Tom Hiddleston, who plays Loki, and Elizabeth Olsen and Paul Bettany, who portray Wanda Maximoff (aka the Scarlet Witch) and the Vision. Among other ideas, Feige laid out his plans for the Loki series and another called WandaVision, focused on the other two characters, who are romantically entwined. Everyone, he says, was stoked.
Feige was more nervous about his pitch to Jeremy Renner, who plays The Avengers? Hawkeye. Marvel had a deal for Renner to star in a movie based on the character, but Feige wanted to turn the project into a Disney+ series. Renner turned out to be fine with the change. ?He totally got it and said, ?Let?s do it,? ? Feige recalls. (Renner didn?t respond to a request for comment.)
He declines to discuss the budget for the shows?including reports Disney is spending as much as $25 million per episode on some Marvel shows, more than HBO is believed to have spent during the final season of Game of Thrones. He does drop one little morsel, though. I
f you want to understand everything in future Marvel movies, he says, you?ll probably need a Disney+ subscription, because events from the new shows will factor into forthcoming films such as Doctor Strange in the Multiverse of Madness. The Scarlet Witch will be a key character in that movie, and Feige points out that the Loki series will tie in, too. ?I?m not sure we?ve actually acknowledged that before,? he says. ?But it does.?