You know
I was talking to my friend that works in the plumbing business
He said that the company Koehler spent billions of dollars developing new technology that would use only 1 gallon of water when a toilet is flushed verses the traditional 6 gallons used in the past. The water would sink straight down without the swirl effect but it cleaned toilet bowels more effectively than the swirl flush did in the past and used less water therefore conserving and cleaning better than all traditional toilet bowls in the past.
Sounds great.
The problem is consumers didn’t believe their toilet bowls were effectively cleaned better than the previous obsolete method using six times more water because the swirl action was missing.
Mind you the swirl is outdated and doesn’t clean the bowels better than the straight flush. Consumers perception was skewed, as a result Koehler spent more money on technology that would in fact produce that swirl while flushing and still only use one gallon of water. Mind you this new way did not clean toilet bowls better than the initial way, but perception is greater than reality in the minds of consumers.
Even though in reality if one way is better if consumers don’t realize it they’d much rather prefer a more inferior method. It’s frivolous to debate with consumers no matter the logic.
I noticed the same is true for a lot of industries. For instance Sideshow
They could develop a resin more resilient and durable than any method they’d use before however it seems like the loudest audience would scream “cheap” because they perceive the material to be lighter in weight therefore the quality must be worse when in fact it does the job much better.
Perception shouldn’t trump reality but it does in business these days.