Believe me, we are every bit as frustrated with the cost of shipping as you are. Because we don't aggressively markup our products, we have to charge what we get charged for shipping. Doesn't seem to matter how much we ship overseas, the prices keep going up.
We do have an extensive network of resellers in Europe, especially in the UK - Gear4games and Forbidden Planet to name two. But our European dealers did not order a lot of Mals and our understanding is, if you didn't preorder, you probably won't see Mal is stock in the EU in many places.
The principal reason is they don't believe there's a market for Firefly in their areas. One sure way to fix this is to call or visit your local collectibles shop, tell them how much you love Firefly and let them know if they stock the goodies you're looking for, you'll buy it from them.
Enough people do this and I think for the next release the stock situation in Europe will be much better.
Just my two cents
Thanks for the info Andy, yeah firefly isn't/wasn't massive over here. I have actually asked a uk retailer (goodbadandtherobots) to see if they could get them in. The figure looks great so I'll get it one way or another