I'm annoyed with the situation, not with Bandai. I started collecting this line thinking I'd be able to get each of the figures for around $50-$60 each. I've already got 8-9 of the iron man, thor, ant-man, and cap. Got the Figma hulk instead because I didn't like the Figuarts one. I paid no more than $60 for any of those. Now to complete the line with characters like War Machine Mark III, Black Widow, Hawkeye, Black panther - I'll probably have to pay $100+ for each. Nippon Yassan seems to have the figures for pre-order for a little less than $100, but you have to pay up front.
A lot of these will probably end up on ebay for astronomical prices, because the demand far exceeds production. I also collect various other toy lines (hot toys, DBZ figuarts, Transformers, etc.), so I'd rather spend my funds there than paying a high premium just because something is exclusive.