Thank you for asking the question about how to shop at HasbroToyShop.com at Comic Con! Yes, there is a system and not one you want to find out after you arrive! So, here it is…
During preview night, which is Wednesday, you need only come directly to our booth (#3329). We have a queuing system that goes around the booth and the wait can be up to 2.5 hours. At times, if the line exceeds the end of our booth, we do need to cap the line and you will be asked to come back later. This is for safety purposes, and we must follow the guidelines set forth by the fire marshals.
On Thursday-Saturday, you will need to go upstairs in the Sails Pavilion before approaching our booth (although when the doors first open, we do let that first wave of people start the line – but they usually line up outside the convention center in the middle of the night sometime) . We have a desk upstairs at the Sails Pavilion where we hand out tickets beginning at 9 am. The tickets will tell you what time you can enter the line (again, only if it does not exceed the booth capacity). For example, the ticket will say Thursday after 12 noon. That means you can get in line Thursday at 12 noon, or any time thereafter…even the following day or as late as Sunday. One word of caution, though. Items do sell out during the course of one day, can come back into stock the next day or be sold out for the show…This is because we have limited storage space on the floor of the convention. Sometimes we can get into the warehouse and get more off our trailers, other days not, which is why you would need to get in line again the following day if the item you want is not available for the day.
I hope this helps you with your planning as you get ready for your first ComicCon.
Doreen Mars
Director, Operations