11:37: Triangles, squares, and circles galore. We're at the right place apparently. FYIL It's 68 panels, not 64. Shots os last year's games: Uncharted, Haze... A video montage of some of PS3's biggest games – already out and upcoming. We're seeing Uncharted, Resident Evil 5, Little Big Planet, Buzz, MGS4, SOCOM, Resistance, Killzone 2. Not all PS3 games either – PSP and PS2 are making an appearance. It's the PlayStation "family" of products afterall, remember? They just showed off a shot of Bioshock, too!
11:39: Ladies and gentelemen, please welcome Jack Tretton. "Thanks for coming out everybody. I can't tell you how much fun we've had over hte past several months putting together this press conference. The truth is: this is the most stressful event you can imagine. It's taken two years off of my life."
11:40: He's recounting all the famous events that happened on this stage. Tretton isn't bad as a stand-up comedy act.
11:41: Says PlayStation is hitting its stride, finally. Just getting started. Just begun. Sounds like a bit of an excuse for the past couple years, eh? The seeds of the playstation brand were laid nearly 15 years ago this week
11:43: Says Tretton: "From the very beginning our customers came to expect something very different from us. What really made SCE different from the very beginning is we took a longer look ahead. When most companies were looking at a 3 to 5 year lifecycle, we were on a 10 year. Really hitting hard on the long product lifecycle thing, saying their consoles have at least a 10-year lifecycle. In other words: "Thanks for waiting."