I don't think I could have named a single one of the X-Men before I saw the movie ten years ago. I never read comics or watched any of the animated TV shows featuring comic characters--the movies have always been my introduction to these characters. Film franchises like X-Men, Batman, Spider-Man, etc. have made boatloads of money because of their ability to bring in an audience without prior exposure to the comics. I'm sure that's not typical amongst collectors, but there are some out there like myself. (The one exception being Watchmen--I had read that one a few years before the movie came out.)
I might be alone in this, but I think this Thor PF looks better than the previously released comic version. It's probably heretical, but I prefer the movie costumes nine times out of ten.