Yeah, but come on - look at that "journalist"'s recent article titles:
Star Wars has a white male fandom problem
An ode to L3-37, the feminist droid hero of Solo
Star Wars films broken down by women's speaking roles is revealing and depressing
Victoria Mahoney is great news for Star Wars, but female directors deserve more
I did that in the Summer of Star Wars and I got squat from George. (it was only 30 times though - movie was $2.50)
The previous low-water mark on this score was Star Wars: The Last Jedi, which earned $620 million domestic from a $220m debut weekend. That film was tagged as a mild disappointment by some folks who either A) didn't like it or B) expected it to get closer to The Force Awakens' $937m gross in December of 2015. While a 2.8x multiplier is huge for most mega-openers, it was a little low for a big December release. But let's not presume that Last Jedi getting to $670m domestic would have quelled the naysayers.
That the universally-liked Infinity War was less leggy than the allegedly divisive Last Jedi means either the fan backlash was overblown or that Last Jedi was saved by the year-end holiday stretch. We'll see how this Star Wars melodrama affects Star Wars 9 in December of 2019. Oh, and Star Wars: The Force Awakens ($937m/$248m = 3.77x) remains the second-leggiest opened-on-a-Friday $100m+ opener of all time behind only Wonder Woman ($413m/$103m). It too used the holiday season to its advantage. But where does that leave the other three films?
I still wonder if this played a substantial role in the flop of Solo. We have to consider the relatively high multiplier of this film (it was even higher than IW) so if audiences really hated it, then it shouldn't have had that much of a multiplier.
From Forbes:
Source
Six months ago this coming week... TLJ changed the entire landscape of SW.
Who in early December 2017 could have foreseen where SW as a brand and franchise would be... just six months later?
From the hotly anticipated follow-up to the highest grossing film of all time, a sequel with Luke as a major character, fans and global media 110% hyped.... to six months later fandom a flaming toxic battleground of sexism/ageism/racism, the future of the whole franchise being openly questioned, KK being shown the door, and the first Star Wars film to exceed a $250m budget possibly earning less than $200m domestic.
^the problem with just going on multipliers is it doesn’t tell the full story. In IW’s case, everyone was so hyped, so many folks went and watched it opening weekend. It made $630 million on opening weekend alone, without even counting China! And if you count china’s opening weekend in there it’s the closest a movie got to a billion right off the bat. (And even without broke the records) Of course the multiplier has to drop after such an opening. The most telling thing is IW still has a good reputation, meaning most people enjoyed it - contrast to the divisive TLJ.
Is anyone excited by the prospect of Rian Johnson's next movie, whatever it is?
Something tells me it will be a small budgeted movie. He'll say he wants a more personal story with more control than corporate movies give him.
Needs milk squirting on his face while he giggles.
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