How much of that Billion came from OT fans piling in to see Luke’s story arc after 35 years, who would’ve never paid to watch the film had they known what they were walking into? Total bait and switch by KK. I’d bet you could conservatively shave $300-$400 Million off that tally had folks know the storyline. And I bet that’ll be what happens for Ep 9 unless JJ pulls a rabbit out of his a55 and saves this next film.
Interestingly enough, $300-$400M is exactly how much lower this performed than initial analyst projections. Probably hints that fewer people went for multiple viewings than expected.
Interestingly enough, $300-$400M is exactly how much lower this performed than initial analyst projections. Probably hints that fewer people went for multiple viewings than expected.