Yes it is, they lose sales because of that. I would have bought 2-3 each of Galactus and Wolf but I won't know, I am not the only one who does the same thing also. Why would people buy something from a limited collectible company when they are selling things that aren't limited? That makes no sense.
Man you keep buying things for friends and family. Tell them to get a job.
Again. Please be honest in your debate.