I don't think you have to censor the word sh!-te on tv anymore. Wasn't that the point of an entire South Park where they counted how many times they could say it in an episode and got upto like 200+ in 20 minutes?
So replace the f-bombs and show how violent he is right off the bat as opposed to watching him slowly lose his humanity like the Governor. Show Negan as completely emotionless unlike the Governor who had a family and daughter issues. Theres no upside or humanity, he's just brutal and rude. It is actually quite differant than the way they tryed to portray the Gov.
Actually its cable , technically they don't have to censor anything . They do it as a courtesy.