Furious1
Super Freak
I will chime in and say that in the business that I work for, everytime we offer something with a ES it has always sold better than product without. We have tried it both ways, and we sell product that has no ES, but it also has broader appeal. The specialty items that are higher cost tend to "need" that ES for complete sell through. Also, in terms of production...there is just as much overhead in build-to-order as there is in building to a production run, as long as the run is smaller. Switchover costs and mold maintenace is costly in terms of overhead, material and labor costs are lower in terms of overhead...especially in China. I'm not even getting into freight costs and customs compliance costs...once again confirming the advantage to build in runs, especially with production being located overseas. If you have other product management/production questions let me know.