As much as I don't want to get into the 1/4 scale, if they price this right, and I do mean right, then I just might get it.
For example, with the AOU Hulk I had no plans on purchasing it whatsoever. I saw the price tag and thought, "what the hell," and PO'd. Now with HT getting into 1/4 scale, I feel like with this specific piece HT/SS will go one of three routes. 1) They will show no mercy on price because they know with the AOU hype train people will pay just about anything. 2) They will make an exclusive version because it creates an itch collectors gotta scratch. 3) It will be priced to sell to get everyone who may be on the fence about transitioning from 1/6 to 1/4 within their grasp then price gauge the hell out of us on later releases.
I was originally a SS 1/6 collector myself until I the Luke Skywalker in Bespin Fatigues was released by HT. For what that set included, at that level of quality, and with the price tag it was goodbye SS and hello HT. If you want to lure people in and dominate the market, its not going to happen by always having the highest price tag. HT might still have the upper hand on quality but they will set the stage for competitors if they keep going with these ludicrous price tags. I don't know if they made a ton of money with the Bespin Luke, but from a strategic standpoint the move was spot on.