Ask a random person to name any three characters from Star Wars. Then ask them to name any three characters from Avatar.
Not necessarily a fair measure of cultural impact. Millions of people were afraid to go swimming in the ocean in 1975 and many diving shops had a huge plummet in business. Even today a certain score and maneating shark are still in the back of people's minds when they enter the water, but how many random people can actually can name the characters from Jaws?
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