Batman v Superman: Dawn of Justice (March 24th, 2016)

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rob zombie said his movie got rated X at first.

The Rob Zombie movie you refer to could not have gotten an X rating since the X rating did not exist when this movie was released. It was replaced by NC-17 rating.
 
You are correct, the MPAA does not give out X ratings. Anymore... They did give out X ratings in the past. Clockwork Orange and Midnight Cowboy. The filmmakers were told why these films were rated X and given the chance to re-edit them to get an R rating. If they chose not to... the X rating stood. Because the X rating was not trademarked filmmakers could self impose the X rating for whatever reason they wanted to ie marketing etc.

The MPAA absolutely rated some movies X. Go to wikipedia and read about the MPAA.

You know what, I had read the Wikipedia page before, but I misread it, or rather, misinterpreted it. Your correct, they did hand out X ratings.

I can admit when I'm wrong.
 
Yeah, I remember that Orion refused a theatrical X-rating for RoboCop in 1987 so Verhoeven trimmed it down to an R and then they released the longer cut "unrated" for Home Video.

An interesting breakdown of the rating's history for any who care:

THE RATING GAME

Hollywood has enforced an evolving system of self-regulation since the 1920s to avoid government intervention. In 1922, studio bosses answered the threat of censorship by creating the Motion Picture Producers and Distributors Association of America. In 1945, the name was truncated to the Motion Picture Association of America, or the MPAA. But it wasn't until Jack Valenti stepped in as President that the modern ratings system we know took shape.

Responding to the demand for a more complex system of regulation than simply “approved” or “not approved,” the MPAA launched a four-tier ratings system on November 1, 1968. The original system included the ratings of G, M, R and X. An “X” rating was meant to signal for “adults only,” with no one under 18 admitted. The age cut-off was lowered to 17 the following year.

The rating system was and remains entirely voluntary. However, the National Association of Theater Owners (the other NATO) has an agreement with MPAA to enforce the system. In other words, circumnavigate an MPAA judgment and very few theaters will show your movie. To receive a rating, a producer submitted his/her completed film for review by the Classification and Rating Administration (CARA), comprised entirely of parents with no ties to the entertainment industry. If this film contained extreme sexual or violent content, then it would receive an X rating.

The greatest success for an X-rated film came just a year after the rating was created. Midnight Cowboy (1969), the story of a young hustler in New York City, received six Academy Award nominations and won three, including the award for Best Picture, despite its X. The film was later awarded an R-rating without having to cut anything. The X-rating struck Oscar gold again in 1971 with Stanley Kubrick’s A Clockwork Orange, which received four nominations from the Academy. Though Kubrick would cut a few scenes to procure an R rating for a 1973 release, all current DVD versions of the film contain the “X-rated” version.

The last major Hollywood film to embrace the X-rating was Bernardo Bertolucci’s Last Tango in Paris, released in 1972. The film’s adult content shocked critics and audiences alike, but could hardly be considered ****ographic. Like its X-rated peers, Last Tango in Paris was nominated for two Academy Awards.

That juicy X seemed to give a film art house street cred. Yet, the film industry essentially stopped putting out X-rated movies in the 1970s, sending a film back to the cutting room until it could be rated R. So what happened?

THE XXX LOOPHOLE

It would be easy to blame the **** industry boom of the 1970s, but the X’s demise can be pinned on a simpler culprit: trademark.

When creating its new system, the MPAA failed to copyright it. Ratings like the G did not suffer from the oversight, but it may have single-handedly caused the demise of the X. With no registered trademark, the X could legally be self-applied to any film—a loophole ****ography happily exploited. For example, the notorious 1972 **** Deep Throat gave itself a tongue-in-cheek “X,” and many other adult films followed suit.

Soon one X wasn’t enough. Films like Debbie Does Dallas boasted a self-designated rating of XXX, promising three times the adult material. While the arbitrary XXX rating has since become standard for the adult film industry, the damage was done to the singular X. An X rating became synonymous with “hardcore,” and mainstream advertisers and distributors would not touch it with a ten-foot pole.

CARA became the moral litmus for films, leading to outcries of artistic censorship. When George Romero submitted his seminal zombie film Dawn of the Dead to the MPAA, it was returned to him with an X. Refusing the rating, he instead released his film unrated. But for the most part, filmmakers were forced to return to their editing suites and cut any content deemed unfit by a board of parents.

In 1990, Spanish director Pedro Almodovar and Miramax took the ratings system to court. They filed a civil suit over the X-rating given to their film Tie Me Up! Tie Me Down! Though Almodovar & co. ultimately lost, the MPAA would eliminate the X-rating altogether only a few months later, replacing it with the freshly trademarked NC-17 rating.

Henry & June became the first NC-17 film, narrowly escaping the X curse. NC-17 may still carry a stigma, but one thing is for certain: you won’t be seeing a Triple NC-17 film any time soon.

What Happened to the X-Rating? | Mental Floss
 
Batman V Superman Now Projected For $100M-$140M Opening Weekend | Comicbook.com
Analysts and executives are currently projecting the film to debut in the $100-$140 million range in its opening weekend. Not only is that a huge range but also consider the fact that many analysts projected Deadpool to take in $70 million in its Valentine's Day weekend opening but it actually hauled more than double the late estimates.
The record for an opening weekend in March is currently held by The Hunger Games with $152.2 million, followed by Alice in Wonderland at $116.1 million.

Batman v. Superman opens over Easter weekend, on Good Friday, in fact. Many school will be closed for the day, opening up additional hours for younger audiences to go watch the super hero showdown, however the recent news of a R-rated release coming to blu-ray could sway some parents in a direction other than theaters with the dark approach DC Comics films are taking cinematically.
 
I think analysts are just being reasonable and that is a modest and more realistic projection on how much it can make.
I dont think you they want to overshoot an amount cause that can be seen as a failure. If the projected amount is 200 million and it only made about 160 million, then people can say it wasnt as successful as planned.

I'm quite confident its gonna make much more than that projected amount.
 
You know what, I had read the Wikipedia page before, but I misread it, or rather, misinterpreted it. Your correct, they did hand out X ratings.

I can admit when I'm wrong.

Just trying to set the record straight. Glad we are on the same page now.
 
I know I will regret paying $7 to see this and contributing to the opening weekend. I just know it.

Then DON'T. You went on and on about TFA doing so well because of marketing and it merely being an event that many of the viewers don't even really care about, like the Super Bowl.

Why contribute money to something you think will be bad, at least wait til reviews come out or you get the opinion of someone you know who likes it.

Sheesh! No wonder crap like Transformers makes so much money, people just go for the sake of following the other lemmings.
 
That Batman warehouse fight looks like it's worth the price of admission alone!

I spend that much visiting stupid Starbucks in one visit, why not on Batman fighting Superman.
 
Children's admission price

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