As I mentioned before the Avengers movies really aren't "intense" movies at all for me and that limits them, especially with them being big budget action films. If I see them more as action comedies with a couple brilliant site gags (with that slo-mo group sequence of the team defending the core at the end of AoU being the pinnacle of those IMO) then it's easier for me to appreciate them. Galaga, Don Cheadle's story about the tank, some of the arguing on the helicarrier "I'm threatened, I feel threatened!" are all great and funny even after multiple viewings.
But the conflict and action just isn't as compelling IMO (other than the base "gee whiz" geeky joy of seeing the characters in motion like the aforementioned core scene.)
I know the first Avengers film is this untouchable darling here but no amount of "are you nuts?" gifs are going to make me rate it higher as a viewing experience than Batman v Superman. I could break down both films scene by scene and BvS will pretty much win every single Pepsi Challenge.
The opening of BvS showing Bruce's origin; very artsy and tragic. Compared to some ant view shots of Nick Fury getting off a helicopter and walking around a base. Then each film's opening action sequence. The dread and intensity of Metropolis under siege, the street level Cloverfield-esque view of these titans going to war, that freaky sound of the terraforming machine, the white-knuckled hero moments of Bruce speeding into the danger and him calming and rescuing innocents. The resolve mixed with rage on his face as he hugs the girl.
As opposed to the emotionally sterile action of Loki just appearing and clinically blasting some SHIELD guys across the room. Someone said that watching action in a Marvel film is like witnessing a waiter falling down some stairs with a full tray of food. A possibly spectacular visual and you might either be impressed by how well the guy recovers or embarrassed for him but that's as far as it goes. While I certainly wouldn't apply that metaphor to all MCU films (especially the great TWS) it does hold true for most of The Avengers IMO.
jye I think you mentioned that in addition to the spectacular visuals of Batman fighting Supes it also had this unnerving "Mom and Dad fighting" vibe to it. The Avengers never do (though I'm sure CW will change that.) IM and Thor fighting in the woods? Funny and cute. Thor fighting Hulk on the helicarrier. Again kind of funny and cute. Same with the Hulkbuster fight and pretty much every other tussle between the heroes. So BvS has a more sinister villain, it's opening action kicks *** over the opening scenes of Avengers, the middle "fight between heroes" is profoundly better in BvS, and then there's the final battle. Once more BvS feels more desperate and cool. Why do the legions of Chitauri just hang politely on the buildings while the Avengers discuss their plans down in the street? Why doesn't Thor actually just listen to Cap and bottleneck the damn portal which he actually DOES successfully for like five seconds and then inexplicably leaves his post to ride-em-cowboy with some random leviathans? The whole fight is just a big sprawling "fun" visual, nothing more.
Which leaves all the character moments in between and during the action sequences. Again The Avengers are funnier "How does Fury see the screens to the left/I understood that reference/please tell me nobody kissed me" but the Bruce/Alfred dynamic and all scenes with Lex were much more compelling for me than any group dynamics in The Avengers.
Even little things like production design and costuming. The Avengers just gets crushed. Cap's stupid costume, Widow's lame hairdo, the lackluster Chitauri designs compared to MULTIPLE Affleck suits, WW, parademons, etc.
Yeah The Avengers was the "triple threat" of 92% RT, $600 million domestic, and it was "first" in bringing multiple heroes together. But there's no way I'm going to concede that is a better film in any aspect other than situational comedy to a film that trumps it on every other level.