Batman v Superman: Dawn of Justice (March 24th, 2016)

[The Clown Prince of Crime]

IMHO, we were on our way to getting much better X-MEN films after FIRST CLASS... before Singer took it back over from Matthew Vaughn.

You didn't like DOFP?

 

[The Clown Prince of Crime]

I still like the Sandman creation scene, actually. Maybe it's the score there, but that always stood out as the highlight of the movie for me. It's sad and poignant and well done.

Great scene and yes, the music was sooo great.

 

[karamazov80]

Well the first half of Spider-Man 3 was pretty good. Second half was terrible. BVS had good moments throughout, but was a bit of a jumbled mess and a lot of things weren't handled well. Both managed to do terrible misjustices to the two comic companies' flagship characters. But at least with BVS we were primed for that with Man of Steel. Spider-Man 3's about face from part 2 was more of a punch to the gut.

 

[IrishJedi]

You didn't like DOFP?

I like it enough. Certainly way better than X-MEN 3. But, I prefer FIRST CLASS and preferred where Vaughn was seemingly going with it. Also, I could watch an entire film of young Magneto hunting Nazi war criminals.

 

[The Clown Prince of Crime]

I like it enough. Certainly way better than X-MEN 3. But, I prefer FIRST CLASS and preferred where Vaughn was seemingly going with it. Also, I could watch an entire film of young Magneto hunting Nazi war criminals.

I wish they had spent more time in the 60's with the X MEN fighting Magneto in his classic costume from the last scene of First Class.

 

[IrishJedi]

Great scene and yes, the music was sooo great.

 

[IrishJedi]

I wish they had spent more time in the 60's with the X MEN fighting Magneto in his classic costume from the last scene of First Class.

Yep. I wanted another movie of that and that's why I was disappointed that they went straight into DOFP.

 

[kryptonianmutie]

Also, I could watch an entire film of young Magneto hunting Nazi war criminals.

They really should've made that film and skipped The Wolverine.

 

[crows]

Now sitting at 805 M for Worldwide Boxoffice. Will have the legs to reach 1B?

It just broke even, I guess wb should be really happy they got all their money back

This entire project was just like a bank loan without interest

I'm glad they got their money back

 

[karamazov80]

Yeah, that Sandman scene was from the good part of Spider-Man 3, before the emo Parker dancing and Venom.

 

[IrishJedi]

It just broke even, I guess wb should be really happy they got all their money back

This entire project was just like a bank loan without interest

I'm glad they got their money back

Wrong. It broke even $200+ million ago (between $550-$600mm was the "black line")

I'm tired of people echoing that false "$800 million to break even" narrative. How many times do I have to point out that is wrong and break down the actual numbers?

I know the Internet will never know/believe the truth, but dammit if I won't get it through the heads of the people on here.

 

[kryptonianmutie]

Wrong. It broke even $200+ million ago (between $550-$600mm was the "black line")

I'm tired of people echoing that false "$800 million to break even" narrative. How many times do I have to point out that is wrong and break down the actual numbers?

I know the Internet will never know/believe the truth, but dammit if I won't get it through the heads of the people on here.[emoji38]

In other words

 

[IrishJedi]

Mad? No. Annoyed? A little. Either way, I'll live.

 

[karamazov80]

Here's a leaked video of WB's CEO chewing out the guy who first speculated on that $800 million dollar bit:

 

[IrishJedi]

In all seriousness, the notion that any studio would make a movie that requires close to $1 Billion to start profiting is ludicrous.

One day in the future that will likely be the case, but we're not close to being there yet. Not until $1 Billion worldwide becomes fairly routine.

WB is going to make a ton of $$ off of this movie. Would they have liked much more (in Avengers and TFA territory)? Of course. But this narrative that the film was a box office dud and will barely break even is quantifiably untrue They're much closer to being happy than panicked by this film's box office. And, again, that's not even accounting for merchandising or future home video sales. They're fine.

 

[crows]

Yup, and when it flies by BVS, DC fanboys here will be like...

Omg wtf is this that's perfect

Wrong. It broke even $200+ million ago (between $550-$600mm was the "black line")

I'm tired of people echoing that false "$800 million to break even" narrative. How many times do I have to point out that is wrong and break down the actual numbers?

I know the Internet will never know/believe the truth, but dammit if I won't get it through the heads of the people on here.

How much does studio keep?
China gets to keep 75% of total gross,
How much do theaters in the USA keep? Serious questions, not being snarky.
It made 800 but how much does it really keep? I though they kept half of those 800 million,

I know u said its a myth, but just yesterday I was reading a couple of articles about Jungle books box office from some analysts

And they both mentioned the 800 break even.. These were not gossipy crappy sites either. Like my point is that respectable movie sources are mentioning the 800 Break even thing.
Like box office sites or Hollywood insiders sites.

I mean, if that's a myth then its being said by official publications.

 

[Prime Clone]

Whether or not it's just face-saving rhetoric, it's refreshing to see WB standing by Snyder and his vision even if the numbers have been disappointing. It's rare that creativity trumps commerce.

 

[IrishJedi]

How much does studio keep?
China gets to keep 75% of total gross,
How much do theaters in the USA keep? Serious questions, not being snarky.
It made 800 but how much does it really keep? I though they kept half of those 800 million,

It's a pretty wide range internationally. Like you mentioned, studios don't profit as much in China. However, in some European countries their profit margin is more than in North America. This is why WB buffered their "black line" projection by a full $50 million total. That's a pretty big range. The reason is it is dependent upon WHERE most of the International box office comes from.

I know u said its a myth, but just yesterday I was reading a couple of articles about Jungle books box office from some analysts

And they both mentioned the 800 break even.. These were not gossipy crappy sites either. Like my point is that respectable movie sources are mentioning the 800 Break even thing.
Like box office sites or Hollywood insiders sites.

I mean, if that's a myth then its being said by official publications.

With those articles, I think that's either pure laziness or a simply lack of insight into how the films are actually being accounted. Or they're just making assumptions based on typical scenarios. The general rule of thumb in Hollywood is to assume that every movie must make 2x its production budget + marketing costs in order to break even. While that is probably still pretty true on average, it's most definitely NOT the case for all movies. These days, studios strike deals for some of their big movies (like BvS) with Promotional partners that will offset some (or all) of the movie's Marketing budget.

In the case of BvS, WB's marketing costs were more than covered from the deals with Turkish Airlines, Dr Pepper, General Mills, etc. This is separate from Merchandising. These aren't licensees in the general sense. They're partners who invest in the movie for the rights to use it on their products and in their own promotional tie-ins, with no licensing costs and without having to pay royalties. WB has gotten nearly $200 million from this for BvS, which they put into Marketing and Distribution... so that budget was effectively a wash. The movie's production budget was $247 million, with a few million more for 3D Conversion and IMAX (not sure on the number, but probably somewhere around $15-20 million). That's why the $550-$600 break even ("black line") is actually pretty conservative. They may have even started profiting before that point.

It's all pretty fascinating, actually. I've only seen the top tab of an Excel Spreadsheet that is nearly 1 GB in size. Those folks can account for pretty much every penny. It's amazing.

 

[crows]

It's a pretty wide range internationally. Like you mentioned, studios don't profit as much in China. However, in some European countries their profit margin is more than in North America. This is why WB buffered their "black line" projection by a full $50 million total. That's a pretty big range. The reason is it is dependent upon WHERE most of the International box office comes from.




With those articles, I think that's either pure laziness or a simply lack of insight into how the films are actually being accounted. Or they're just making assumptions based on typical scenarios. The general rule of thumb in Hollywood is to assume that every movie must make 2x its production budget + marketing costs in order to break even. While that is probably still pretty true on average, it's most definitely NOT the case for all movies. These days, studios strike deals for some of their big movies (like BvS) with Promotional partners that will offset some (or all) of the movie's Marketing budget.

In the case of BvS, WB's marketing costs were more than covered from the deals with Turkish Airlines, Dr Pepper, General Mills, etc. This is separate from Merchandising. These aren't licensees in the general sense. They're partners who invest in the movie for the rights to use it on their products and in their own promotional tie-ins, with no licensing costs and without having to pay royalties. WB has gotten nearly $200 million from this for BvS, which they put into Marketing and Distribution... so that budget was effectively a wash. The movie's production budget was $247 million, with a few million more for 3D Conversion and IMAX (not sure on the number, but probably somewhere around $15-20 million). That's why the $550-$600 break even ("black line") is actually pretty conservative. They may have even started profiting before that point.

It's all pretty fascinating, actually. I've only seen the top tab of an Excel Spreadsheet that is nearly 1 GB in size. Those folks can account for pretty much every penny. It's amazing.

It Is interesting that wb is not trying to bury that myth, or in interviews or something

 

[EVILFACE]

And then there's the merchandising........

Has Blackmask broke even yet? Appears all the time of his day is devoted to BvS.