It really is isn't it? The "Batman v Superman" part is just lame in a "they didn't even try" kind of way and "Dawn of Justice" is just insanely pretentious. Putting them together in a title/subtitle pairing is even more bizarre. It'd be like if Mel Gibson called his movie "Jesus v Satan: The Passion of the Christ." What? Is this supposed to be epic or just mindless and silly?
And I just picture the first trailer to be nothing but a montage of Superman and Batman looking up at epic sunrises, closing their eyes repeatedly as they bask in the symbolism as we the audience are supposed to transcend to a higher level of enlightenment. The first MOS teaser tried to do that, there's no WAY this one won't follow suit.
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And one day, when they are ready, they will join you in the sun." What does "in the sun" even mean? Heaven? Does Jor-El say that because that's where most innocent people end up on Superman's watch?