Re: Batman v Superman: Dawn of Justice
I think there's a difference between a movie's opening, and a movie's longevity, and that's the point he was trying to convey. That they could open on the same day as Cap, or closer to the summer, and they'd make a **** ton of money, but, the public's attention span will switch to whatever the big, new release is a few weeks later. With a March opening, they get those huge numbers (much larger than if they were in direct competition with Cap), and, providing the movie's actually good, they get two months worth of default ticket sales, since the summer movie season hasn't actually started yet.
Some people say "oh, WB didn't have the balls to go head-to-head with Cap," but I think anyone who actually thought they'd stick with that date, to begin with, is nuts. It's an excellent move, from a business perspective. At the end of the day, though, I just hope this movie is good. Not "good" like Man of Steel (I still really like that movie, but it wasn't without its issues and that showed in the way the critics and public received it), but "really, really, really good." It can go either way, at this point, but I desperately want this to be awesome.