The Clown Prince of Crime
Super Freak
Keep in mind that Avi Arad started his "career" in the 1990s by bootlegging a crappy Batman figure.
No kidding . . . he & Ike Perlmutter had a mold of a Keaton Bats fig that they bootlegged into a Toybiz/Marvel empire.
Perlmutter is now a multi-billionaire. Arad's become a wealthy movie producer.
But both started out bootlegging superhero figures and scraping together sales to form ToyBiz!
The fact that Marvel Studios has been building their universe for eight years gives them a tremendous advantage over other comic-book IPs.
They've taken the time to do the world-building and establish a continuity between events and characters.
This movie is looking to be the culmination of all that effort.
It's unprecedented in the genre, and as ambitious as this is, they still have Infinity War to assemble.
It's not just unprecedented in the genre of superhero films alone...it's unprecedented in any genre. To build a universe that not only focuses on earth, but other worlds, galaxies , and with DR. Strange, alternate realities and dimensions and to some how unite all these different franchises and worlds into one cohesive story line, it's something that's never been done before. No to mention working with another Sony and expanding their cinematic universe across other studios with Sipderman and also the television shows and netflix shows Even withing their super hero genre there are different types of genre films, so they're not all exactly the same. It's beyond ambitious, but they took their time and yes they don't always hit a home run....but what studio or movie franchise does anyway?