In this region, pretty much anyone knows Captain America, Spiderman, Superman, Batman, Wonderwoman, X-Men, Hulk, Ironman, before even the movies because their comics are commonly found in newstand. Their cartoons are also aired frequently.
Thor, Green Lantern, and most of the other DC stuff are pratically unknown here.
But I do agree that if the movie is done right and accessible, it might open up new interests. Watchman was done right but just not accessible at all. Most people here walk out of the cinema with a big headache becase of the layers and multiple plot lines.
Hoping HT makes figures from all of the comic movies next year personally but wait and see. Regarding the film, I doubt anyone in Asia will get a headache from the film because of layers and multiple plot lines. It doesn't appear to be that type of film.