A Clark Kent/Superman would have been an ideal value pack for something that would be deemed risky. That's what I love the Alex Murphy figure. On it's own, that figure would probably be a dud. With BD Robocop though? That's a great idea. Then again, seeing how much the Robocop and Robocop w/ chair is getting marked down/not selling, maybe that set will be a dud anyway.
I would have done a Marty and Doc two-pack right out of the gate personally. Just imagine that, it would have been perfect. They did it with Scarcrow, Bruce Banner, Alfred, John Blake and Murphy, why not Doc? Want some variety with 2.0's? How about some Keaton/Nicholson or Keaton/Penguin, Keaton/Catwoman two packs with different variant looks? Terminator/Kyle Reese and/or Uncle Bob/John Connor just like they did Rocket and Groot and Han Solo and Chewie.