I think it just depends on the different Marty variations that they'd make. I think a Clint Eastwood version or 2015 version would sell well (good luck with them getting Mattel logo rights for a hover board though). A 1955 or Enchantment Under the Sea dance version though? Forget it.
That's what sucks about the Nicholson Joker and Reeve Superman, the variations they chose to pursue sucked. As much as I like the Mime Joker, they really did pick one of the lamest choices for a figure. There are so many different iconic looks that they could have gone with like Mob and/or museum or a straight up Jack Napier that would have sold so much better. Reeve Superman too. Clark Kent with a smiling Superman 2.0 would have been a no brainer, no? But they go and cheap out with a lame Evil Supes repaint from a movie nobody wants figures of. It's like they just refuse to go all out despite the teasers they do that insinuate they might. How hard would it have been to include a party man beret, tie and headsculpt with the DX 08 and build on later releases like they teased with their "Mob Civilian version coming soon, expect a lot of variations"? Why not put that Reeve true type body to good use for something other than FRICKIN' Superman III? You did it for Superman Returns back in 2006?
I think it just boils down to lack of interest with them. Why put all that effort into older movie figures when they can devote that time with modern stuff? Really, I think we're lucky to just get any of these guys at all. Enjoy Marty, enjoy your Delorean, enjoy your possible Doc, because that's all you'll probably get. There are so many logical releases that I could have seen them doing for the original Predator, the Cameron Terminator films, Burton Batman, Indiana Jones, Alien movies, Reeve Superman, etc. that they're just not doing. It's probably a waste of time for them, especially when you look at the blockbuster schedule for the next couple of years.
