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Not saying there won't be a plethora of Marvel properties over the next 2-3 years, just that most of the upcoming movies will likely yield 2-3 characters per as opposed to full team line-ups like the Avengers movies. Plus the movies and series won't have the guaranteed big sellers like Iron Man. For instance the Black Widow movie will likely be Natasha Black Widow (White Widow variant), Yelena Black Widow and Taskmaster. Maybe Red Guardian, which could end up being teased and never produced like Yellowjacket and Crossbones. All of those characters combined probably won't sell as well as Iron Man. Sure there will be costume variations for established characters like Falcon, Bucky and Wanda, and new characters like She Hulk, Shang Chi and Moon Knight will be introduced (although not for a couple of years). I think they will do a slow roll of Eternals starting with maybe 2 characters, and then see how well the movie does. Even if it passes $1B we may not get the full lineup. HT is only going to produce what they think will sell. They never care about making every major character and they also tend to drag their feet on villains and females. My point about "cooling" is there probably won't be as many guaranteed-to-be-produced MCU and Star Wars characters for the next 2-3 years, and HT might use that time to look at some of its other licenses like DC, Matrix, Terminator, Predator, etc. and diversify its offerings.
Yea I don't know what ppl are talking about. If anything HT may end up ramping up the marvel figures/ license. A potential new widow, 1 or 2 characters from eternals, shang chi, a new dr strange, 2 potential different wandas for WV and MoM, maybe a even a new vision, Thor and Jane foster Thor, all the disney plus shows they will most definitely tap(a new loki, she hulk, moon knight, ms marvel, 2 different potential hawkeyes, a new falcon and winter soldier), AND thats not to mention the sure hits coming like the Gotg3 line ups and another black panther for the sequel. Also not including the films on the horizon that will have figures like Blade, the inevitable mcu FF4 and xmen line.
Hell there are even rumors of Nova and more cosmic characters (fingers crossed for a silver surfer). Yea i don't see them cooling down on pumping figs out as long as there are marvel fans that will by them. Especially if each property is a hit. After HT acutally went through with making a hellboy fig from a film that was one of the biggest flops of the yr...there is no way in hell they wont mine every upcoming mcu property to hell and back lol.