If you try to put aside your "OMG-Mark VII" feelings, I know I'm struggling too, there is no way that this is worth the asking price for what you get. What the hell is the pod thing for? Sure the scene was cool, but who would actually display a $500 figure like that? Let's not forget the rubbish generic stand either. They should have at least included the Chitauri base that came with the Battle Damaged version...or something. Seriously.
It's amazing to think that I ordered the original Mark VII from BBTS for $230 shipped, and now Hot Toys have managed to double the price. Rising costs and development need to be considered so perhaps around $350-$380 is where this figure should be priced at.