Not approving or disapproving of the strategy, but there hasn't been this much hype or noise about a HT Star Wars release in a long long time.
Maybe I'm naive but I'm personally putting that down to simply how good the figure looks rather than the exclusivity.
I mean, sure for some people that's a factor but people have been asking for a ROTS Anakin re-issue for a while now and were praising this before the edition size was announced. I think the hype is more the character and how awesome he looks with the rooted hair.
I'm assuming most people don't need to know other people couldn't get it to enjoy having a piece in their collection.