Coulson still has a unique facial structure and interesting accessories. Like it or not he deserves a figure. It doesn't just boil down to the clothes whether someone deserves a figure or not. Every actor has a unique appearance. Seems like no one would have an issue with James Bond stuff or Golgo 13, but that's what they are too.
But the real problem here is that you just don't care. It doesn't matter what anyone says you'll just find a reason to spin it around and post the exact same complaint over and over again, ruining the fun of this thread for all of us here actually excited about him.
Take all this salt somewhere else. This is about Coulson and his greatness not about how salty you are that they are making him and all the worthy alternatives you guys think they should have made instead. By the way it doesn't work that way. If they did not make Coulson, they would make another Iron Man or Predator. He isn't taking anything away from First Class, Sucker Punch, or whatever other franchise you people care about.
Like it or not Avengers is going to help us all in the end. These recent Marvel films have really put Hot Toys on a tier even higher than before. Their production rates seem to be far increased as they can pump out more of each figure than ever before and they release more figures than ever before. The quality has shot up and their fanbase has increased too. This larger market has let them experiment with a lot of things. They are finally going for a complete lineup, one that is going to remain relevant for many years because of this. It is a step up for the company their skill is improving because they are testing it. When the storm passes then let them come back and make these other figures.
If they announce something you don't like, complain about it in the First Class thread since that's all it's good for.