CTO15
Super Freak
That, and probably to gauge how many figures they should be producing.Hot Toys just want to cash in on the hype. Movie studios spend millions on advertising, so why not take advantage of the movie marketing and announce related merchandise at the same time? Sure, Hot toys could announce products closer to their release date but the hype would have long passed.
I'm sure there is a threshold they would produce to make minimum profit, but they probably adjust numbers based on how many POs they recieved from wholesalers.