Mad Old Lu
Super Freak
I know a lot of people pay the premium to have the figure first and to be the first to post pictures and a review.
I will do that with only highly coveted figures for me... like Tarkin.
But since prices have crossed the $200+ mark, I have been shopping ebay a lot more and have had great success. You old timers probably remember when I used to be one of the first always with pics and reviews because of my proximity to Sideshow but those days are long gone now. I rarely get a figure first. But this also helps keep my collection in check better. Sometimes if I wait long enough for a price drop I come to realize I don't even want the figure anymore... like Ultron Mark 1... I waited for it to go down to $160... and it did, but now I don't even want it at that price.
I've been doing that for the past year or two. It's difficult in the beginning when everyone's getting their figure and there's all that excitement and frenzy in the air. But if you can just hold out for another couple of months, you will either find a good deal for it, or feel that you don't need the figure after all.