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I could be wrong but I don't think they were actually selling at that price.
Once they are out of stock, their system starts lowering the prices for some reason.
Zing had the Hot Toys 2015 Marty McFly at the start of the year for $329 at my local store and online, I was going to get it but waited too long and they all sold out (big regret as the aftermarket prices are crazy).
The site still showed it as out of stock but was now at $289.
Today it is still an out of stock item on the site but at $199
Probably a type of clickbait method.
Search engines pick up the price, you go to the site, see it's sold out but maybe find something else to buy.