tomandshell
Blue Flame of the West/Mod
Seriously? The title card in the film says "..of Mars"?
They avoid "Mars" in the marketing and according to pre-release analysis they are expecting this film to be the biggest flop in Disney's history, and perhaps the biggest ever in Hollywood. What a marketing clusterf-ck!
If I were a shareholder of Disney stock I'd want some scalps from the board of directors.
He starts out as John Carter of Earth. He becomes John Carter of Mars. The opening and closing titles reflect that journey.
And the source listed in that article about the early tracking was "a senior exec at a rival studio." Why are rival studio execs being quoted about the anticipated performance of their competition? Of course a rival exec is going to slam it! That's irresponsible journalism.
I think this movie will find an audience because it is well made. The money is on the screen. Will it make back its budget and marketing costs and get a sequel? That's a tougher call. But I can tell you that tons of people will love this film when they finally get around to seeing it.